FROM DISCIPLINE TO LOVE

We believe in a better world, based on solid values and personal integrity, developing technologies for humankind.

No organisation can possibly survive without a solid value base, as history has shown again and again.
Only a very few have managed to exist across time, because their leadership was founded on universal principles, making them ideal places in which to live.

Pasquale Forte

Values are revealed through daily actions rather than through what we say.
Our values will help us achieve the goals set out in our vision.

The baseline value is discipline.
Nature teaches this value through continuously repeated cycles of creation.
Discipline helps to create order; together, discipline and order impart excellence to every action.

For this reason, we can uphold our promise to create and deliver high quality products and services to our customers.
We are an invisible partner who is able to supply impeccable, zero-defect products and services.
We are committed to creating a better world with everything we do, which is made possible by Eldor’s philosophy of continuous improvement.
Our efforts are made with the proper respect for every person, in all cultural and ethical matters. Without this mutual understanding, our values cannot evolve into actions.

The purpose of this journey is to develop people of integrity, who firmly believe in “developing technology at the service of all humanity.”
And, as Einstein wrote to his daughter: “There is an extremely powerful force [...] This universal force is LOVE”.

The re-imagined Eldor logo preserves our company’s distinctive identity,
while transforming into a new and unique visual symbol.

We have maintained the square design, signalling security and reliability.
We have retained the central dividing line, as the axis of equilibrium.
We have removed the triangle pointing to the left, backwards to the past.
We have highlighted the large triangle pointing to the right,
now a single direction projecting towards the future.
We have established power and sturdiness within the square, with the three vertices of the triangle touching its midpoints.
We have placed the ancient “mandorla” shape at the heart of the design, illuminating its positive and negative sides.

The almond shape at the center of the design indicates the communication
between the material and spiritual worlds.
It is a gateway from which new life for ourselves and our world emerges.

The “mandorla” shape is the visual fulcrum drawing in one’s attention.
It brings to mind the lamp used by Diogenes in his ideal search for man.
This lamp is not confined by its substance or its ancient and out-dated form.
It is a spark, a flash, the light of today, pure geometry reflecting the power of a seed to become fruit.
It is the beauty of a sensuous curved line, it is symmetrical and harmonious, protected within a rigorously defined mathematical framework.

The centre of the design is linked to the inner part of the “D,” generating a font exclusive to Eldor.